Mixed Feelings for Missoni

As the days become shorter, aeroplanes are flying home and autumn approaches fast, designers begin to reveal the wonders of their A/W collections in very special ways. Italian fashion house Missoni has made a risky decision and has provided its A/W ’10/11 campaign with a very different edge on the other A/W collections I’ve come across so far. Missoni created a short film to showcase their collection with help from the king of underground cinema, Kenneth Anger. Although the feedback to their somewhat surreal idea has not all been overly positive, as people claimed the films editing and special effects took focus away from the clothes, you’ll hear zero complaints from me. Fashion has always been highly subjective and sometimes very strange, but one thing it isn’t is limited. Designers’ creativity is what clothes us everyday. By creating barriers that stop their freedom to create new things such as unique short films for their campaigns, then are we not inevitably destroying the creative foundations that inspire the creation of the clothes, shoes and accessories that we all covet so frequently? 


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